Catalog, listing and product detail page development | 52 variants across two parent SKUs
An Amazon launch with many product options needs a catalog structure that shoppers can understand. For Zion Cases’ summer 2026 toploader binder launch, Jamie LeBlanc developed the listings and product detail pages for 52 variants across two parent SKUs.
The catalog challenge
The range included 4-pocket and 9-pocket binders, with variations involving both Color and Cover Material. The task was to organize those choices so shoppers could compare the available products and select the right binder.
The two parent SKUs structured the 4-pocket and 9-pocket ranges. Within that structure, the listing work brought the color and cover-material options into a consistent Amazon shopping experience.
Capacity comparison used in the product presentation, showing the two binder formats addressed by the catalog project.
Listing creation and product detail page development
Jamie’s role covered Amazon listing creation, variation organization and product detail page development. The catalog and page content were brought together for the launch, with product imagery supporting the options presented to shoppers.
The project also included listing-image design, Premium A+ Content and Brand Story. That visual design work is presented in a separate creative showcase so this case can focus on the catalog and listing development.
Product image examples
4-pocket Yellow Diamond: main product image.
9-pocket Gold Carbon Fiber: main product image.
9-pocket Navy Diamond: supporting listing image showing nine side-loading pockets per page.
Delivered for the launch
The completed scope comprised 52 variants, two parent SKUs, the 4-pocket and 9-pocket ranges, and listing and PDP development coordinated with the visual content. This portfolio case documents that delivery; no product-level conversion lift is claimed.
Plan your product range on Amazon
When your products have multiple capacities, colors or materials, plan the catalog and product pages together. Selliseum helps established brands organize complex ranges into a coherent Amazon launch.
Tell us about your Amazon product launch. Email info@selliseum.com or book a conversation:
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